1. Understanding the Brand’s Identity

I start by analyzing:

• history

• values

• design heritage

• signature artistic direction

This helps define what makes the Maison recognizable whether it’s Cartier’s structured elegance, Van Cleef & Arpels’ softness, or Bulgari’s bold volumes.

2. Identifying the Brand Codes

Each house has specific visual codes:

• shapes

• proportions

• textures

• materials

• stone preferences

Example:

Cartier → geometry

Harry Winston → diamond clusters

Bulgari → Serpenti forms

I list every code to make sure my designs stay credible.

3. Studying the Client Profile

A design is only successful if it speaks to the Maison’s clients.

I analyze:

• lifestyle

• expectations

• aesthetic preferences

• purchasing behaviour

A collector from Harry Winston doesn’t expect what a Tiffany client looks for.

4. Reviewing Previous Collections

I review the latest high jewelry collections to understand:

• artistic direction

• color strategy

• major themes

• technical choices

  
  

This helps me align with the brand’s current trajectory.

5. Defining Creative Boundaries

Every Maison has “rules”:

• Van Cleef → roundness

• Cartier → structure

• Bulgari → volume

These constraints guide the design.

6. Converting the DNA into Design Language

I translate all elements into:

• line vocabulary

• proportions

• mood

• material approach

  
  

This ensures the sketch naturally integrates into the Maison’s universe.

Result

This method guarantees that every piece I design fits the Maison’s identity while bringing a new and relevant perspective.